Digital Marketing

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What it is and why it matters

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

How We Work

Today, for most organizations it is not feasible to completely document their requirements due to time or other constraints, or else the requirements change frequently due to changing market conditions, customer feedback or the business model. For that reason, Agile development is the number one approach at Creminds.

SCRUM

We develop software applications using the Scrum methodology. Scrum is an agile method for project management with an iterative approach.

BUILD & DELIVERY

Ever wondered what a build process is? It is the process of building and deploying the code and the database for a custom application.

QUALITY ASSURANCE

MakersNCoders will create a tailored software application to meet your business needs. Agile practices have had a heavy influence on the software development process at MakersNCoders.

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Testimonial

What Our Client Say

We are very fortunate to have formed excellent partnerships with many of our clients. And we’ve formed more than just working relationships with them; we have formed true friendships. Here’s what they’re saying about us.

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